Company Briefs Resume

Mar 11

MB. Wine Co. (2021-Present)

General Business Information

Company background & values: Ray opened four years ago with the goal to provide small-batch wines that are lesser known, but out-perform their counterparts. He wanted a relaxing place for friends to come and drink wine without the pretention of some tasting rooms.
Customer pain points: Location is slightly hidden.
Barriers to purchase: Expense and intimidating world of fine wine.
Value proposition: The relaxed atmosphere and friendly staff take the snootiness out of the process. We partner with the restaurants around to bring in business (ie, no corkage at neighbor restaurants, long wait-times encourage browsing through our shop).
Competitors and industry bodies: Every restaurant still has their own bar and wines they are pushing.
Alternatives: Instead of wine as gifts, people can purchase cards, food, trinkets, and such at any of the shops located in the nearby mall.
Your USP or POD: We focus on a single product, so we can offer the highest quality and most knowledgeable staff. Our entry is breezy and welcoming and people are encouraged to take their time here.
Brand personality: Friendly, knowledgeable, quality, and elevated.
Clubs, industry memberships & awards: Monthly wine clubs are pushed with deals and discounts for members.

Must Haves: Diversity.

Must Not Haves: Politics.

“The Bull”
Playing the best of New Country with 30 minutes Bull Rides all throughout your work day.
Brian Lee (PD) and Ron Alverez (Station Head)

General Business Information

Company background & values: Part of Combined Communications, The Bull used to be The Mountain, but a re-organizing in 2015 made it The Bull and they shot to #1 in the Central Oregon area.
Customer pain points: Very little radio waves out in Prineville, Tumalo, and Powell Butte, ie, farming and ranching areas.
Barriers to purchase: We are competing against the really little guys in small towns.
Value proposition: We offer the best range of Country music, new and old, and boost our signals specifically in areas that need it.
Competitors and industry bodies: Their are a few other Country stations, but they are mostly old country. There’s also the little mom-and-pop radio stations and not-for-profits.
Alternatives: Podcasts, saved music on phones, streaming, etc.
Your USP or POD: By putting a person in the chair, there’s personality in our radio station that podcasts and streaming doesn’t have. We also talk about events and do contests, etc.
Brand personality: We are a “work hard, play hard” company. Rough around the edges but with a heart of gold. You just have to keep it polished with whiskey or beer.
Existing marketing material: Website, social media, station-wide sales team.
Clubs, industry memberships & awards: Nielen #1 in Country for the area three years running.

Must Haves: Humor.

Must Not Haves: Competitors, even if they have a concert coming up.

Project-Specific Information

Project description: Optimize Instagram and Facebook to bring more attention to business.
Scope and inclusions: 9 month trial run of posts, contests, prizes, etc.
Objectives: Bring awareness. “We are here”.
Target audience: Locals living nearby and students at the college within walking distance.
Result: Make it a relaxing spot. A haven from stress.
Tone and style: Relaxed, chill, focus on quality over quantity.
Schedule: 3 posts per week.
Constraints: N/A
Keywords: Bom Dia means “Good day” in Portugese.

General Business Information

Company background & values: Started as a small coffee cart located at a ski resort. Beau values making everything in-house from syrups to roasting his own coffee and even getting milk straight from his farm.
Customer pain points: Hard to find the location unless you know it’s there.
Barriers to purchase: Competition in the area.
Value proposition: Sell a feeling: comfort. And high quality products.
Competitors and industry bodies: Cafe next door. Coffee shop at the college.
Alternatives: Grab-and-go stalls at the college. Restaurants nearby. Bringing own coffee or making at home.
Your USP or POD: Everything is local farm-to-table and, if possible, made in house.
Brand personality: Quality over quantity and sanctuary.
Existing marketing material: None
Clubs, industry memberships & awards: None.

Project-Specific Information

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